articles of SEM search engine marketing........
Joshua Palau is the vice president of Search for Razorfish. In this role he is responsible for the global strategy, product development and operations of their paid, organic, and feeds offerings.
He helps clients to understand how search fits into the overall marketing plan and constantly researches the rapidly changing industry to help clients anticipate, and respond to, changes in the landscape.
Joshua is an active writer who has authored several Razorfish POVs on topics such as managing paid and organic search, reputation management, and social search optimization. In addition to writing his SEW column, he serves as the editor of Razorfish's weekly newsletter, Search Marketing Trends.
Joshua began his digital career in 1996 and has a diverse background working on the publisher, client, and agency side. Prior to joining Razorfish, he has worked for Hearst Magazines, About.com, and Johnson & Johnson.
Recent articles by Joshua Palau
Four Search Predictions for 2010
Post-recession efficiency, behavioral targeting, Bing, and Google will all shape our industry this year. (1 comments) Jan 15, 2010
Good Riddance, 2009
Let's face it, 2009 was a pretty awful year. And not just the world of advertising. But there are signs of hope as we head toward 2010. (4 comments) Dec 25, 2009
Search is Search: Paid and Organic Search Synergies
You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together. (3 comments) Dec 4, 2009
Frugal Is the New Black
The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. (4 comments) Nov 20, 2009
Integrating Search, Part 2
Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. (1 comments) Nov 6, 2009
Integrating Search, Part 1
Some simple tips to help your agency and search teams start pursuing better integration. Oct 23, 2009
Google: The Accidental Monopoly
Whether it's the SideWiki or other new enhancements, Google's clout allows it to play around in a way that can negatively impact your brand. (6 comments) Oct 9, 2009
The Big "O" -- Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. (5 comments) Sep 25, 2009
Is Search Innovative?
Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. (2 comments) Aug 28, 2009
Observations from SES San Jose
The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search. Aug 14, 2009
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